…Even as a Business Start-up


Every Business is dependent on customers and regardless of whatever industry your Business is in, the most important part of your Business are your customers because if there are no customers then there would definitely be no sales.

And I believe you know that if your Business isn’t making sales, then it is definitely not a Business.

In as much as, maintaining a good relationship with your already existing customer cannot be overemphasized.

It won’t be a bad idea to show you 5 Ultimate ways or strategies you can acquire more customers for your Business and thereafter increase sales.


What is Customer Acquisition?

Customer Acquisition is simply the process of acquiring new customers for your Business & converting already existing prospects of your Business into Customers.

It is the process of bringing consumers down your marketing funnel from Brand awareness to purchase decision. The journey a buyer passes through before purchasing a particular product or service.

What are the Ultimate five Strategies for Customer Acquisition?

1. Define your target audience

Your target audience are likely customers of your Business, they are people who would be most interested in your product or service.

It is very important you define who these set of people are and focus on selling to them.

For instance, if your Business is in the Beauty Industry, your target audience are majorly females, especially the younger generation females between the ages 18 – 45 who are most interested in maintaining their appearance and looking beautiful.

You need to ask yourself, what are the needs, interests, fears, likes & dislikes, aspirations, etc of these set of people.

Once you’re able to gather as much information about them, then you can sell to them, convert them and gather more customers for your Business.

2. Use the right acquisition channel

Where are your target audience gathered most? In which of the social media channels, can your target audience be found mostly in?

Find the channel that is most suitable for your target audience and spend time on it.

Using the same example above, the Beauty Industry, one of the best platforms for reaching out to Target Audience of this market is Instagram.

Invest your time in the platforms or channels where your target audience are gathered and it won’t be difficult turning them into customers.

(To be continued…)

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