The Biggest Fear of many Business Owners

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Several Business owners make this single mistake over and over again without even knowing it and the worst part of it, is that it is destroying their businesses and costing them sales.⁣⁣⁣⁣

That mistake is being scared of Selling,

⁣⁣⁣I’ve come across a lot of people saying they can’t go into business because they don’t know how to sell and they even feel embarassed about selling something. ⁣⁣⁣⁣

And many others who are already in business have to struggle to keep their Business from fading off because they’re too scared to talk about their product or service.

⁣⁣⁣⁣The truth is at some point in our lives, we sell.⁣⁣⁣

We sell our colleagues into covering up for us during our absence at work, we sell our parents into giving us permission to do something, we sell our spouses into going on a vacation with us, we sell our ideas, opinions, beliefs,etc.⁣⁣⁣

Then why can’t we sell our products?

⁣⁣⁣⁣It is important to note that sales is the lifeblood of every and any Business and no Business can grow without making sales.

⁣⁣⁣And one of the most valuable skills that a Business owner must have is knowing how to sell anything.⁣⁣⁣⁣ Having a grounded knowledge on how to sell opens up many doors of opportunities for entrepreneurs and business owners.⁣⁣⁣⁣

The thing is, the major cause of this fear of selling is the fear of rejection. ⁣⁣⁣

Many Business owners and Entrepreneurs dread the thought of their products or services being rejected by their target audience.⁣⁣⁣⁣

Well, if you don’t give it a shot you would never know and that is why you need to first know your ideal customers or target audience before selling to them.⁣⁣⁣⁣

Therefore, Instead of having to worry about how to sell to your target audience and sound salesy,⁣⁣⁣ you can invest your efforts in building your Brand and helping your target audience attain a certain level of their dreams.⁣⁣⁣⁣

How?⁣⁣⁣⁣Get known and seen; provide valuable content to your target audience, solve some of their problems, the money shouldn’t be the major thing on your mind but guiding them through the journey of achieving their dreams.⁣⁣⁣⁣

Simple!⁣⁣⁣ Help them move from point A to point D for free, with free contents, resources, guides, templates, etc. ⁣⁣⁣Then you automatically gain their trust and they would pay you to move up to Z.⁣⁣⁣

That’s why Zig Ziglar says ‘Stop selling; start helping’.⁣

So commit to helping more in your Business and record a high turnover of sales this 2021.

⁣⁣⁣⁣⁣Have any contributions or questions, let’s chat in the comment box.

How to come up with an innovative idea for your Business

Do you want to start a business but you’re lacking an outstanding idea to bring it into reality or do you already have a business but you’re searching for that one great idea that would take your business to the next level?

You see, most Entrepreneurs or Business Owners like you (if not all) understand the importance of ideas in making great impact, Influence and income.

That is why, a lot of them are looking for a “great” idea that would fall to them from the sky like a divine revelation.

Well, it doesn’t work that way, a new idea is born after calculated and intentional efforts made towards it, and those ideas that end up becoming world changers are often the simplest. Because, contrary to what you can read everywhere, you don’t necessarily have to come up with a revolutionary idea to make your business project a success.

It is very often a question of filling a lack that one has felt in a sector of activity or of a solution (product or service) put in place to meet a particular need.

An idea that brings a new solution making life easier for the target customer.

Now, the question is how can one come up with innovative ideas for Business

How to come up with innovative ideas for your Business

1. Take into consideration what you know (and love) to do

Entrepreneurship is sometimes a difficult adventure. As a business owner, you will bear it, in large part, on your shoulders but to scale through successfully, you must love what you are doing .

However, loving your business is not enough. You still need to be competent in your field of activity. You must make sure that you have sufficient knowledge to set up your project and also that you have the necessary technical know-how to carry out your activity.

Knowing your industry is essential. This will enable you to answer many questions such as:

Is the idea feasible?’What are the main rules of the game?”Do you have the right baggage to get started?”What brakes are you likely to encounter?’.

2 Talk to your family and friends, interview them and listen to them

An idea of starting a business can come from anywhere: from your professional experience, your pure imagination, your friends … and your family . If you want to become self-employed, take the time to talk to them .

Let them know your goals, your fears and your questions. Investigate their needs and ask them:

β€œIn what area would you imagine me? “

Listen to what they say about you. They will be able to analyze your profile and tell you what your preferred areas are . But they will also have the courage to alert you to the dangers associated with carrying out certain activities.

Indeed, they know you better than anyone and know very well the areas in which you are gifted and those in which you are less gifted.

3. Observe and analyze your environment

Study your environment to find out what’s working and what’s not. Go laser focused on your search, go laser focused and search for ideas that are working and which ones aren’t.

What are your target audience demanding? What are their needs and wants?

Also, analyze why successful ideas were successful and why the failed ones failed and how the failed ones can be made to win and how the successful ones can be refined.

These are a few strategies to coming up with innovative ideas for your business whether you’re just starting or you’re scaling.

Tell me, which of them resonates more with you?