Even as a Business Start-up
In the previous post, we talked about the first two ultimate strategies to customer acquisition even as a Start-up Business.
They are: 1. Define your target audience and 2. Use the right acquisition channel.
In continuation, after having defined who your target audience and where they are most gathered.
Then you can proceed to
3. Create high quality content regularly
Now that you know who your target audience are, you’ve conducted research on them and studied their behavior, you know their needs, wants, fears, dislikes, likes, etc.
You should know the stage their currently and the kind of content they need to move up the ladder.
Commit to dishing out such contents to them for free and regularly, keep showing up and help them move up the ladder and you’ll automatically gain their trust.
That way you build your KLT (they KNOW you, start to LIKE you and eventually TRUST you as the best person to solve their problem and they’re willing to give you their hard earned money for your solution)
4. Create a Lead Magnet
According to Investopedia, a lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.
Marketers use lead magnets to create sales leads. The marketers attempt to convert the leads into paying customers of a product or service, or they may market unrelated offerings to the sales leads.
Lead magnets are also free content but what makes them a bit different is that they are either used to collect email addresses for email marketing or to upsell a paid offer.
When your prospects gain so much value from your lead magnets, they are convinced that you know your onions and will eventually become your customers.
5. Improve on Engagement
While dishing out value to your target audience or showing up consistently, ensure to engage with them.
Pay attention to their questions, needs, enquiries etc
Don’t make them feel like you’re a robot or a brand that they can’t relate with.
Humanize your Brand and Business, make people feel comfortable around your Brand, that way they trust you completely enough to buy your product or service.
These are 5 ultimate ways to gather customers for your Brand or Business, they are not limited to these but if you follow through these strategies, you’ll record a huge improvement in your sales conversion and customer acquisition.