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Several Business owners make this single mistake over and over again without even knowing it and the worst part of it, is that it is destroying their businesses and costing them sales.
That mistake is being scared of Selling,
I’ve come across a lot of people saying they can’t go into business because they don’t know how to sell and they even feel embarassed about selling something.
And many others who are already in business have to struggle to keep their Business from fading off because they’re too scared to talk about their product or service.
The truth is at some point in our lives, we sell.
We sell our colleagues into covering up for us during our absence at work, we sell our parents into giving us permission to do something, we sell our spouses into going on a vacation with us, we sell our ideas, opinions, beliefs,etc.
Then why can’t we sell our products?
It is important to note that sales is the lifeblood of every and any Business and no Business can grow without making sales.
And one of the most valuable skills that a Business owner must have is knowing how to sell anything. Having a grounded knowledge on how to sell opens up many doors of opportunities for entrepreneurs and business owners.
The thing is, the major cause of this fear of selling is the fear of rejection.
Many Business owners and Entrepreneurs dread the thought of their products or services being rejected by their target audience.
Well, if you don’t give it a shot you would never know and that is why you need to first know your ideal customers or target audience before selling to them.
Therefore, Instead of having to worry about how to sell to your target audience and sound salesy, you can invest your efforts in building your Brand and helping your target audience attain a certain level of their dreams.
How?Get known and seen; provide valuable content to your target audience, solve some of their problems, the money shouldn’t be the major thing on your mind but guiding them through the journey of achieving their dreams.
Simple! Help them move from point A to point D for free, with free contents, resources, guides, templates, etc. Then you automatically gain their trust and they would pay you to move up to Z.
That’s why Zig Ziglar says ‘Stop selling; start helping’.
So commit to helping more in your Business and record a high turnover of sales this 2021.
Have any contributions or questions, let’s chat in the comment box.
