To increase your sales tremendously
Sales is the lifeblood of any Business and no Business on Earth can exist without sales. One of the best ways to make more money in your business is by selling more of your product or service.
There are many ways to increase sales, depending on your industry, market and business goals. But there’s a single tip that can help you increase sales in your Business, no matter the industry or niche.
And that single tip is Upselling and Cross-selling
What is Upselling?
According to Wikipedia, Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.
While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered.
For example, you run a Writing Business and you’re an author of several books. If a customer indicates interest in one of your books and decides to buy it, after having bought it, you decide to introduce a private one on one mentorship training with him/her.
That is Upselling
Then What is Cross-selling?
Cross-selling is a sales technique used to get a customer to spend more by purchasing a product that’s related to what’s being bought already.
Cross-selling involves offering the customer a related product or service, while upselling typically involves trading up to a better version of what’s being purchased.
Using the same example, As an Author, If another customer indicates interest in one of your books and decides to buy it, after having bought it, you introduce another complementing book, maybe a Workbook, to aid the effectiveness of the Book.
This is the number one tip to increase sales and keep your customers coming back and many businesses usually combine upselling and cross-selling to maximize profit.
That is Cross-selling.