5 Ultimate Strategies to Customer Acquisition

…Even as a Business Start-up


Every Business is dependent on customers and regardless of whatever industry your Business is in, the most important part of your Business are your customers because if there are no customers then there would definitely be no sales.

And I believe you know that if your Business isn’t making sales, then it is definitely not a Business.

In as much as, maintaining a good relationship with your already existing customer cannot be overemphasized.

It won’t be a bad idea to show you 5 Ultimate ways or strategies you can acquire more customers for your Business and thereafter increase sales.


What is Customer Acquisition?

Customer Acquisition is simply the process of acquiring new customers for your Business & converting already existing prospects of your Business into Customers.

It is the process of bringing consumers down your marketing funnel from Brand awareness to purchase decision. The journey a buyer passes through before purchasing a particular product or service.

What are the Ultimate five Strategies for Customer Acquisition?

1. Define your target audience

Your target audience are likely customers of your Business, they are people who would be most interested in your product or service.

It is very important you define who these set of people are and focus on selling to them.

For instance, if your Business is in the Beauty Industry, your target audience are majorly females, especially the younger generation females between the ages 18 – 45 who are most interested in maintaining their appearance and looking beautiful.

You need to ask yourself, what are the needs, interests, fears, likes & dislikes, aspirations, etc of these set of people.

Once you’re able to gather as much information about them, then you can sell to them, convert them and gather more customers for your Business.

2. Use the right acquisition channel

Where are your target audience gathered most? In which of the social media channels, can your target audience be found mostly in?

Find the channel that is most suitable for your target audience and spend time on it.

Using the same example above, the Beauty Industry, one of the best platforms for reaching out to Target Audience of this market is Instagram.

Invest your time in the platforms or channels where your target audience are gathered and it won’t be difficult turning them into customers.

(To be continued…)


3 Questions you must answer about your target market

One of the reasons why many businesses make little or no sales is because they are trying to sell to everyone, they try so hard to appeal to everyone which is very impossible.

The truth is, no matter how good your product or service is, not everyone will be interested in it.

The critical task to be done is to identify those people that would most likely be interested in what you’re offering and target them.

Let me ask you one question, can you think of something everyone likes? Or one thing everyone is interested in?Sports? A Vacation? Running a business?

It is definitely impossible to find ONE thing that everyone is interested in, so also is it impossible to find ONE product that everyone is interested in.

Assuming your product is something like food, clothes, shelter, etc which every human being must have.

It still doesn’t change anything because despite the fact these are common needs among humans, they still have different taste and style for them.

The kind of house Mr A wants to live in is most likely not the kind of house Mr B wants to live in.


There are several factors to consider, such as their taste, income, etc. It’s hard to connect to everyone on the same level.

A generic message doesn’t specifically appeal to anyone. This is why you must determine the specific individuals your products or service is meant for.

How do you do this?

Before I talk about how this can be done, let’s understand what a Target Market is

A target market refers to a group of customers to whom an organization wants to sell its products and services, and to whom it directs its marketing efforts.

Your target market is a small fraction of the marketplace which you’re to focus on. They’re those set of people most interested in your product or service.

Consumers who make up a target market share similar characteristics including age, geography, buying power, demographics, incomes, etcIdentifying the target market is important for any business before carrying out any marketing strategies.

Not knowing who the target market is could cost a lot of money and time for a business.

In order to identify who your target market is, there are some questions you must answer and you can only answer them after conducting your research.

What are the questions?

1. Who are your target market?

You should be able to identify who your target market really are, that is specific traits about them. Identifying their age, demographics, gender, occupation, educational background, ethnic background, marital status, etc are all very important.

You can research on these by directly asking them questions or carrying out research to find out what they’re saying on the internet.

2. What are their Interests and Disinterests?

This is also very important to identify, what are your target market passionate about, what are their values, their favourite sports, food, entertainment, etc. Likewise what are their Disinterests, problems and challenges, what gives them sleepless nights?

3. What are their purchasing behavior?

Another important aspect to Identify is their purchasing behavior, would they be interested in your product or service, does your product or service solve any of their needs or problem, are they willing to pay the price for your product or service, etc.

These are the major questions you must seek answers to while Identifying your target market, that way you can specifically target them in your marketing strategy and appeal to them much more therefore increasing your sales conversion.

Learnt something? share your thoughts in the comment box